Stitch Fix founder built one of the few successful e-commerce subscription services


Katrina Lake wanted to be on the cutting edge of the retail industry, and her startup is targeting people who like clothes but don’t like to shop.

SAN FRANCISCO — Katrina Lake, 34, is the founder and chief executive of Stitch Fix, a San Francisco clothes-shopping startup that brought in $730 million in revenue in the fiscal year ended last July.

Stitch Fix is regarded as one of the few major success stories in the subscription shopping world: It has more than 5,000 employees, five clothing warehouses across the U.S., and $42 million in funding from venture capitalists. It most recently launched Stitch Fix for Men, a similar service for men’s fashion.

Lake grew up in San Francisco and Minnesota, the daughter of a doctor and a schoolteacher. Unlike many startup founders who describe having an entrepreneurial streak from an early age, Lake said she had always been…



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